Sales Events Coordinator

Sales Events Coordinator


Job Description V2026.01

Position Description

The Sales Events Coordinator supports company revenue goals by coordinating Pop-up sales events as directed by the Sales Project Manager. This role is responsible for the coordination and task management of Offsite Sales Events to ensure that events are executed to brand and operational standards, ensuring premium customer experience and maximized sales. The Sales Events Coordinator upholds and embodies East Fork Pottery’s high standards for person-centered, tailor-fit customer service. Due to the hybrid nature of this role the Sales Events Coordinator will also supplement retail shifts in our Asheville store, and will work with the retail team to help meet and exceed monthly sales goals, while promoting the East Fork atmosphere.

Responsibilities



Work with the Sales Project Manager to coordinate and oversee the execution of sales activations and operational support required for Pop-up Events. Including but not limited to:




Planning, scheduling and communicating with partnering vendors and venues



Coordinating freight logistics by managing pickup and delivery schedules and liaising with stakeholders to guarantee timely order fulfillment



Overseeing the management and training of temporary staffing on site during activations



Packing and unpacking offsite inventory



Ordering and shipping event supplies



Organizing and coordinating food and beverage, signage, flowers, etc.



Managing all aspects of sales flow during sale: POS, line/crowd management, inventory replenishment and assisting customers on the sales floor



General organization, cleanliness and upkeep of storefronts and storage areas




Travel to assigned Pop-up events and oversee the coordination of team travel as approved by the Sales Project Manager



Ensure all Pop-up customer experiences are aligned with the East Fork brand message and quality standards of operations



Relay inventory, supply, staffing, customer needs to the Sales Project Manager in a timely manner



Stay within approved Opex budget for department




Forecast and submit estimated travel budgets and manage expense account




Maintain communications and coordination with Marketing team and assist with email/social media and design/print tasks as needed for Pop-up Events



Maintain Offsites Clickup Board and Calendars to ensure all stakeholders are aligned



Pull sales reporting and inventory management through Shopify and Acumatica and being able to provide valuable feedback to stakeholders on location performance




Decipher data and collaborate with Sales Project Manager on future planning and forecasting of potential destinations and revenue




Be able to speak knowledgeably about every product we carry in our store



Demonstrate selling and product knowledge strategies to determine the customer's needs and offer suggestions or alternatives



Have a good working knowledge of the technical aspects of our operation as it applies to customer inquiries



Follow all company policies and procedures

Reports To

Sales Project Manager

Department & Cost Center

3080 - Offsite, 3020 - Asheville

Collaborates With

Regional Store Team, Operations, CX, Fulfillment, Marketing

Direct Reports

none

Measured Metrics and Review Schedule

Your first review will be 90 days after your start date, then a six-month check-in and a development review annually for the duration of your employment. During each review, your performance and ability to achieve the following metrics will be evaluated.

On-time event management aligned with EF’s brand standards of customer satisfaction, visual display, operational excellence, equity, inclusion and safety adherence



All travel and budget policies are adhered to



Customer engagement, service and day-of event execution



Inventory accuracy within the Offsite warehouse



Register activities are completed accurately and drawer balances



Knowledgeable about company product, selling strategies, and applicable technical aspects

Estimated Weekly Hours

40 hours, Monday through Sunday


(Due to the nature of this position, this role is expected to work weekends and evenings as required to support sales events and activations)

Classification

This position is full-time, exempt


This is a hybrid role that will work remote, in office in Asheville, NC and in store in Asheville, NC

Pay Rate/Grade

East Fork shall pay you $55,000-$58,000 annually at Grade 2 depending on experience

Qualifications



2-3 years sales, marketing or event planning experience



Must be at least 25 years of age



Proficient with Shopify, Acumatica and Clickup (or similar POS, WMS and PM software)



Proficiency with Google Workspace



Exceptional written and verbal communication skills



Organizational and problem solving skills with attention to detail and ability to multitask



Must be willing to travel up to 60% of the time



Must have a valid driver’s license (for car rentals as needed)



Ability to respect and communicate across lines of cultural differences



Ability to address conflict by assuming positive intent and seeking to understand



Ability to embrace a mistake w/ out fault



A commitment to center the active process of self awareness

Physical Demands

Some physical demands required of this position which include:




Ability to travel via car, airplane and public transportation (must be able to drive)



Lifting up to 50 lbs



Moving merchandise and equipment



Standing for extended periods in a 6-8 hours shift



Climbing step stools and ladders as needed



Ability to adhere to all safety protocols

Company Overview

East Fork is located in Asheville, NC and Brooklyn, NY. At our heart we are makers: we produce every piece of ceramics we sell and source other objects for the home from near and far to offer a meaningful, beautiful, and personal collection of useful objects for the home.

What can we offer



Paid Time Off (PTO)



Paid Holidays



Sick Leave



Bereavement Leave



Paid Medical Leave



Employee Assistance Network



Court Activity Leave



Employee Discount



Employer funded $10k group life insurance plan



Employer Subsidized Health Insurance Plans



Voluntary Vision & Dental Plans



Employer matched 401(k)

Values at Work

Craft: Craft is not the things we make, it’s the way we make them. It’s the spirit in which we approach our work, to make it nice, to aspire to mastery, and it demonstrates our care about the person who will use the product of our work and how our work impacts their life.

Generosity: We work towards a model of shared prosperity, setting a bigger, more inclusive, more equitable table for everyone we meet - from our employees to the communities in which we live.

Consideration: We approach each other with focus, clarity, and kindness. We think deeply about the outcome and impacts of our actions, on our organization, the individuals within it, our customers, our environment, and our community.

Curiosity: We stay in our beginner's mind, humble, aware of how much we do not know, striving earnestly and open-heartedly towards our shared success.

Diversity, Equity and Inclusion
At East Fork, we’re committed to building a workplace where everyone feels seen, heard, and valued. We believe that a diverse team—with varied backgrounds, perspectives, and lived experiences—makes us a stronger, more creative, and more resilient company.

We recognize the ways systemic inequities have shaped our society and our industry. We're committed to doing the ongoing work of understanding those dynamics and creating a culture that actively fosters equity and belonging.

We strive to create an environment where all people can show up fully—as themselves—and contribute to something meaningful. We believe excellence comes not from sameness, but from the richness of our differences. This work is never finished, and we welcome every team member to join us in building a more inclusive East Fork.