Specialist, Events Marketing

Lensa is the leading career site for job seekers at every stage of their career. As the world’s leading nonprofit member organization for cybersecurity professionals, our core values — Integrity, Advocacy, Commitment, Diversity, Equity & Inclusion and Excellence — drive everything we do in support of our vision of a safe and secure cyber world. The Marketing Specialist, Events is passionate about working with our events marketing team to create and execute integrated marketing campaignsdrive attendance, engagement and brand awareness for our ISC2 events portfolio. Includesemail, digital, social media, content, website, paid media and partner channels • Collaborate with creative, content, communications, internal event hosts and sales teams to ensure alignment of messaging and goals • Write or oversee marketing copy for landing pages, emails, paid ads, social media, newsletters and sponsor/speaker toolkits • Coordinate marketing efforts for speaker and sponsor promotion, including co-branded assets and out-reach • Oversee event website content updates, ensuring accuracy • Support audience segmentation and targeting strategies for new and returning attendees • Provide marketing support for on-site and virtual activations, including signage, programming and engagement • Responsible for tracking effectiveness of campaigns/projects weekly; Develop actionable, data-driven insights to inform team to enhance and create effective marketing strategies. Uses A/B testing when appropriate • Develop recap documents highlighting key insights and ROI, recommendations for future optimization and ensure distribution within 8 weeks post event • Pull weekly registration reports for all live events and update the respective Salesforce Campaign.