Why Candidates Should JoinBuild the function from scratch: High-ownership seat owning the full events motion end-to-end — strategy through execution, not coordination.Challenger-brand mandate: Freedom to bring genuine hospitality and fresh formats to a category that defaults to the standard B2B playbook.Series A upside: Competitive equity at an AI-native company with events as its most proven go-to-market channel.Intake Call SummaryNo intake call transcript was included on the role page. What You'll Be DoingBuild and manage the end-to-end events program: sponsored events, owned roundtables and dinners, industry conferences.Develop the annual events strategy: which events, why, and what success looks like for each.Tailor the experience to the buyer: small thoughtful touches, choice of venue, personalization across roles and personas.Manage event budgets, vendor relationships, and logistics end-to-end, with backups for anything that could go wrong.Build repeatable playbooks so the events motion scales as Strala grows.Tools: LinkedIn and comparable platforms for pre- and post-event amplification (nice-to-have). Catherine direct: Strala is a challenger brand and won't stand out by copying the playbook.Cannot speak to event memorability with specificity. No Ideal Companies section was present in the posting. Ideal Candidate ProfilesFor reference only — do not source these specific profiles.
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