Trade Show and Event Coordinator

Trade shows must deliver measurable commercial impact while strengthening brand awareness and market positioning. This is a cross-functional role partnering with Divisional Presidents, VP of Sales, Division Marketing Managers, Principal Managers, MAG, and Global Marketing. Event Execution & Logistics • Manage booth selection, contracts, booth builds, meeting room and suite rentals, and vendor negotiations. Key Performance Indicators • Pipeline generated from trade shows • Cost per qualified lead • Event-to-opportunity conversion rate • Revenue influenced by participation • Brand awareness growth within target verticals • Principal and executive satisfaction • Budget adherence Qualifications • 3+ years of B2B trade show or event leadership experience.