Director of Event Management

We are looking for a highly motivated Market Event Director based in Madison to help bring the Social House brand to life throughout the University of Wisconsin community and the broader Madison market. Build and manage a calendar of Social House events and activations throughout Madison and the surrounding market.Plan and execute tastings, dinners, watch parties, alumni programs, retail tastings, restaurant activations, corporate events, charitable events, and community programs.Develop strong relationships with University of Wisconsin alumni, alumni chapters, hospitality professionals, restaurants, bars, retailers, chefs, mixologists, corporate partners, event organizers, and community leaders.Help activate Social House around football, basketball, hockey, volleyball, homecoming, alumni events, and other important Wisconsin occasions.Identify new event, account, partnership, and hospitality opportunities.Recruit, train, schedule, and manage a dependable local Brand Ambassador team.Coordinate event venues, product, staffing, displays, supplies, invitations, setup, execution, and follow-up.Ensure every activation reflects Social House's brand standards.Capture qualified consumer contacts and support approved Social House loyalty and community programs.Coordinate photographs, videos, event recaps, cocktail concepts, food pairings, and other reusable content.Support restaurant and retail account introductions, staff education, signature cocktails, menu opportunities, tastings, placements, and reorders.Work closely with Social House's Wisconsin market leadership, distributor partners, accounts, and Company leadership.Maintain an accurate event calendar, relationship pipeline, Brand Ambassador roster, budget tracker, and follow-up list.Provide timely event reporting and participate in regular market-performance reviews. The initial focus of the position will be Madison and the University of Wisconsin community. Quality and consistency of event executionRelationships developed within the University of Wisconsin and Madison communitiesQualified consumer contacts generatedNew event, account, and partnership opportunitiesBrand Ambassador performance and reliabilityQuality content generated from market activityMenu opportunities, placements, and reorders influencedRepeat invitations and recurring partnershipsBudget management and timely follow-upOverall contribution to Social House's growth in Wisconsin University of Wisconsin graduates are preferred, but not required.