Director of Private Events

Vine Hospitality is seeking a Director of Sales and Marketing to lead the continued growth and strategic evolution of our private dining and brand strategy across a portfolio of high-end restaurant concepts. What You Bring: • Strong sales acumen with the ability to drive private dining and event revenue across multiple concepts • Operational mindset: able to design scalable systems and processes that improve team efficiency and sales outcomes • Proven experience building strong client relationships and community connections that result in repeat business • Brand-savvy perspective with a sharp sense for creating distinct, story-driven restaurant identities • Hands-on experience developing and executing lead generation campaigns and digital outreach strategies • Strong analytical skills with a focus on marketing ROI, conversion metrics, and pipeline performance • Proficiency with event management tools and budget tracking software What You’ll Do: • Provide leadership across Vine Hospitality’s private dining and marketing functions, guiding team structure, goals, and daily execution • Oversee the contracting, planning, and coordination of all group, private, and offsite events • Own revenue generation targets for private dining across all brands, driving pipeline development, managing sales outreach strategy, and holding accountability for team performance against quota • Develop a brand-forward marketing strategy for each restaurant concept that amplifies its identity while supporting collective business objectives • Design and execute lead generation strategies across multiple channels - including outbound prospecting, digital campaigns, referral networks, and community partnerships - to drive high-quality event inquiries and repeat business • Implement performance tracking and lead analytics, reporting on campaign ROI, conversion metrics, and channel effectiveness to inform ongoing resource allocation and messaging refinement • Monitor and manage public-facing guest feedback (Yelp, OpenTable, Google) to identify opportunities, protect brand reputation, and inform marketing decisions • Partner with marketing to strengthen our digital footprint and improve the social media presence of each restaurant • Serve as the face of the company at events and during key moments of guest experience • Build systems and KPIs that empower the private dining team to exceed sales goals and earn commissions • Collaborate closely with culinary, service, and operations leaders to ensure seamless execution and cross-functional alignment • Own the ongoing evolution of the private dining program, ensuring all events are flawlessly coordinated, consistently branded, and executed to standard Role Expectations: • Comfortable traveling regularly between restaurant locations and working a flexible schedule that includes evenings and weekends • Operates effectively in restaurant environments - engaging with kitchen and front-of-house teams and leading by example This is a full-time, exempt leadership role with a base salary range of $105,000 - $115,000, plus a sales based commission.