The Event Sales Manager is responsible for driving revenue through the proactive sales, planning, and execution of banquet functions, private events, and ticketed concerts. The Event Sales Manager works closely with the Operations, Culinary, and AV teams to deliver events that meet or exceed client expectations while maximizing profitability. Proactively source, qualify, and secure new banquet, catering, and concert event business through networking, cold calling, referrals, and partnerships with corporate, social, tour, and entertainment clients.Maintain and grow relationships with existing clients to encourage repeat business and referrals.Develop customized event proposals and packages, including creative upsell opportunities for food & beverage, AV, décor, and VIP experiences.Conduct venue tours for prospective clients and partners, showcasing available spaces and technical capabilities. Serve as the primary liaison between clients and internal departments for all event details, from initial inquiry to post-event follow-up.Collaborate with the Culinary team to finalize menus and ensure dietary needs are met.Coordinate with AV and Production teams to fulfill technical requirements for concerts, performances, and presentations.Create and distribute detailed Banquet Event Orders (BEOs) to ensure alignment across all operational teams.Oversee on-site event execution, ensuring timelines, quality standards, and safety protocols are met. Bachelor’s degree in hospitality management, Business, Marketing, or related field preferred.Minimum 3 years of sales experience in banquet, catering, entertainment, or venue sales (concert or event space sales experience highly desirable).Proven track record of meeting or exceeding sales targets.Strong organizational skills with the ability to manage multiple events simultaneously.Excellent communication, negotiation, and presentation skills.Proficiency in event sales systems (e.g., Caterease, Toast, and Placez) and Microsoft Office Suite.Ability to work evenings, weekends, and holidays as required by event schedule.
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