The Strategic Communications & Events Coordinator at Thomas Jefferson University is responsible for implementing, monitoring, and reporting on enrollment marketing strategies and tactics, events and communication plans for the undergraduate and graduate enrollment portfolios (approximately 200 academic programs) across all Jefferson campus locations (Center City, East Falls, Dixon, Voorhees and Lehigh Valley). Monitor the results of email campaigns using A/B testing and analytical data to implement changes for improvement.Event Design & Management: The incumbent will design and manage an assigned event and visit portfolio with the goal of providing guests with a positive and memorable experience. Technical Background: HTML coding and development knowledge is strongly preferredClient Services: the incumbent will interact and collaborate on a regular basis with internal clients within Enrollment Management, administrative partners and a wide-range of external vendors.Creative Services & Content Generation: the incumbent will work directly with University Marketing colleagues to provide direction on assets (email, print, digital, video, web and event assets) that directly impact University enrollment goals.Minimum Education and Experience Requirements: Nationally ranked, Jefferson, which is principally located in the greater Philadelphia region, Lehigh Valley and Northeastern Pennsylvania and southern New Jersey, is reimagining health care and higher education to create unparalleled value. Jefferson Health, nationally ranked as one of the top 15 not-for-profit health care systems in the country and the largest provider in the Philadelphia and Lehigh Valley areas, serves patients through millions of encounters each year at 32 hospitals campuses and more than 700 outpatient and urgent care locations throughout the region.
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