Wedding & Events Sales Director

Part-Time Wedding & Events Sales Director

The Four X’s Ranch | Weddings & Events Retreat

Position Type: Part-Time

Work Arrangement: Hybrid — Remote Sales & Administrative Work + On-Site Venue Tours and Client Meetings

Department: Sales, Weddings & Events

Reports To: Ranch Ownership / Executive Leadership

Compensation: Competitive hourly or part-time base compensation with performance-based sales incentives

Location: The Four X’s Ranch

About The Four X’s Ranch

The Four X’s Ranch is building a distinctive Western destination that blends authentic ranch heritage, modern design, premium hospitality, and memorable experiences.

Our Weddings & Events Retreat is envisioned as a premier setting for weddings, private celebrations, corporate gatherings, retreats, and signature Western events. We aim to deliver a guest experience that feels elevated yet authentic, combining the character of the ranch with thoughtful service, beautiful spaces, and personalized event planning.

We’re looking for a commercially minded, relationship-driven Wedding & Events Sales Director to help bring this vision to life by building our event pipeline, converting inquiries into bookings, developing strategic partnerships, and growing the ranch’s reputation as a sought-after event destination.

Position Overview

The Part-Time Wedding & Events Sales Director will lead sales development and client acquisition for The Four X’s Ranch Weddings & Events Retreat.

This role is ideal for a self-motivated hospitality or event sales professional who understands how to sell experiences, build client relationships, manage a sales pipeline, and turn prospective customers into confirmed bookings.

Working in a hybrid capacity, the director will manage prospecting, follow-ups, proposals, CRM administration, and sales reporting remotely while attending scheduled venue tours, client consultations, networking events, and important on-site meetings.

The primary objective is to generate qualified leads, secure profitable event bookings, establish a strong referral network, and build a repeatable sales process that supports the long-term growth of the venue.

Key Responsibilities

1. Wedding & Event Sales

* Manage the sales process for weddings, receptions, rehearsal dinners, engagement celebrations, corporate events, private parties, retreats, and other approved venue offerings.

* Respond promptly and professionally to incoming inquiries from the website, social media, email, telephone, and referral partners.

* Qualify prospects based on event date, guest count, budget, venue requirements, and booking readiness.

* Conduct virtual consultations, venue tours, discovery calls, and client meetings.

* Develop customized proposals, pricing recommendations, packages, and event options.

* Lead follow-up, objection handling, negotiations, contract coordination, and booking conversion.

* Maintain an organized pipeline from initial inquiry through signed agreement and deposit collection.

* Identify opportunities for upgrades, premium packages, additional event services, and repeat business.

2. Lead Generation & Business Development

* Proactively generate new wedding and event leads through targeted outreach, networking, referrals, and strategic partnerships.

* Build relationships with wedding planners, event coordinators, photographers, videographers, caterers, florists, entertainment providers, rental companies, and other industry professionals.

* Develop partnerships with corporate organizations, businesses, community groups, retreat organizers, and regional event planners.

* Identify opportunities to position the ranch for destination weddings, executive retreats, company celebrations, and premium private events.

* Attend selected bridal shows, networking events, industry gatherings, and community functions as appropriate.

* Create referral programs and nurture long-term relationships that generate recurring business.

3. Venue Marketing & Brand Representation

* Represent The Four X’s Ranch brand consistently across client communications, venue tours, networking activities, and sales presentations.

* Collaborate with ownership and marketing partners on promotional campaigns, seasonal booking opportunities, and event packages.

* Provide insights on customer preferences, competitor positioning, market demand, and pricing opportunities.

* Support the development of venue sales materials, digital brochures, wedding packages, FAQs, and promotional offers.

* Coordinate with marketing on lead-generation campaigns and track which channels produce qualified inquiries and bookings.

* Help build awareness of the ranch as a premium Western wedding and events destination.

4. Sales Operations & Reporting

* Maintain accurate CRM records, lead sources, communication histories, proposals, and sales-stage updates.

* Track inquiry response times, consultations, venue tours, proposal activity, conversion rates, and booked revenue.

* Prepare concise weekly sales reports and monthly performance summaries.

* Maintain an active calendar of prospective clients, follow-ups, venue tours, and booking deadlines.

* Identify bottlenecks in the sales process and recommend improvements.

* Coordinate with ownership regarding availability, pricing approvals, booking policies, contract terms, and sales forecasts.

* Ensure all client commitments, pricing representations, and booking terms align with approved ranch policies.

5. Client Experience & Internal Coordination

* Deliver a welcoming, polished, and responsive experience from the first inquiry through booking handoff.

* Understand each client’s vision and communicate how the ranch can accommodate their event requirements.

* Coordinate with venue management and event operations to confirm availability, capacity, amenities, and logistical requirements before making commitments.

* Ensure confirmed booking details are documented and transferred to the appropriate event planning or operations contact.

* Communicate client expectations, special requests, and approved arrangements clearly to internal stakeholders.

* Help establish consistent sales standards that reflect the ranch’s premium hospitality positioning.

Qualifications

Required qualifications

* Experience in wedding sales, venue sales, hospitality, event sales, business development, or a related client-facing sales role.

* Strong communication, presentation, relationship-building, and negotiation skills.

* Demonstrated ability to manage leads, conduct consultations, follow up consistently, and move prospects toward purchasing decisions.

* Excellent organization, time management, and attention to detail.

* Comfort working independently in a hybrid environment.

* Proficiency with email, calendars, spreadsheets, video conferencing, and CRM or sales-tracking software.

* Professional written communication and confidence speaking with clients, vendors, and business partners.

* Availability for scheduled on-site appointments and occasional evenings or weekends based on client demand.

Preferred qualifications

* Existing relationships within the wedding, events, hospitality, or regional vendor community.

* Experience selling premium wedding venues, destination events, private estates, ranch venues, or luxury hospitality experiences.

* Experience developing referral partnerships and outbound sales opportunities.

* Familiarity with wedding venue pricing, event packages, contracts, deposits, and booking timelines.

* Experience using platforms such as HoneyBook, Dubsado, HubSpot, Salesforce, or comparable CRM tools.

* Experience selling corporate retreats, private events, or multi-day hospitality experiences.

* An appreciation for Western culture, ranch heritage, equestrian events, and the premium Western lifestyle.

Schedule & Hybrid Work Structure

This is a part-time position with flexibility in how administrative and sales-development work is completed.

The anticipated schedule is approximately 15–25 hours per week, subject to agreement and business needs.

The hybrid arrangement may include:

* Remote work: Lead management, prospecting, client follow-ups, proposals, CRM updates, partnership outreach, and reporting.

* On-site work: Venue tours, client consultations, meetings with ownership, vendor introductions, and scheduled sales activities.

* Flexible availability: Some evening and weekend appointments may be necessary to accommodate engaged couples, corporate clients, and event planners.

The successful candidate will be expected to manage their schedule proactively, maintain agreed response-time standards, and prioritize activities that generate measurable sales results.

Performance Expectations & Success Metrics

Success in this role will be measured by sales outcomes, pipeline quality, client experience, and the development of sustainable business relationships.

Key performance indicators may include:

* Number of qualified wedding and event inquiries generated.

* Lead response time and follow-up completion rate.

* Consultation and venue-tour bookings.

* Proposal-to-booking conversion rate.

* Number of signed venue agreements.

* Total contracted booking revenue and average booking value.

* Qualified referral partners established and actively contributing leads.

* Pipeline value, forecast accuracy, and sales activity consistency.

* Client satisfaction and quality of handoff to event operations.

Specific sales targets will be established with ownership based on venue availability, launch stage, pricing, seasonality, and marketing support.

Compensation & Incentives

Compensation will be structured to attract a results-oriented professional while aligning incentives with profitable, confirmed bookings.

The proposed compensation package may include:

* A competitive part-time base wage or salary.

* Performance-based commissions on eligible, completed sales.

* Additional incentives for achieving agreed booking or revenue milestones.

* Clear commission terms covering deposits, cancellations, refunds, and booking attribution.

Final compensation, commission rates, payment timing, and eligibility requirements will be documented before employment begins. Any incentive structure will comply with applicable wage and employment laws.

What Makes This Opportunity Different?

This is an opportunity to help shape the commercial foundation of a distinctive Western wedding and events brand.

The right candidate will have room to build a sales process, establish valuable industry relationships, influence package development, and contribute directly to the ranch’s growth.

We’re looking for someone who combines the instincts of a salesperson with the hospitality mindset of an exceptional host: someone who understands that selling a venue is about more than space and pricing. It is about helping people envision an experience worth celebrating.

How to Apply

Interested candidates should submit:

* A current résumé or professional profile.

* A brief introduction outlining relevant wedding, venue, hospitality, or event sales experience.

* Examples of sales achievements, booking results, or business development successes, where available.

* A brief description of their approach to generating leads and converting inquiries into confirmed bookings.

The Four X’s Ranch

Weddings & Events Retreat

More Than a Ranch. A Standard.

Role Description<

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The Wedding & Events Sales Director is a part-time, hybrid role based in Abilene, TX, with flexibility for some work-from-home responsibilities. This role oversees the full sales cycle for weddings and special events, including prospecting, qualifying leads, conducting venue and service walkthroughs, and managing client consultations. The director prepares proposals, negotiates contracts, and coordinates with internal creative, production, and operations teams to ensure seamless event planning and execution. Daily activities include maintaining a strong pipeline in CRM tools, responding to inquiries, conducting follow-ups, and developing sales collateral and packages that reflect DMD Creative Studio’s brand and performance-driven approach. The role also involves building relationships with local vendors and partners, tracking performance metrics, and providing regular reporting and insights to leadership to support revenue growth in the events category.

Qualifications

MUST BE CAPABLE OF MANAGING inbound sales leads and outbound sales directives alike (wedding venue listings & directories, cabin rental rankings, western themed venue rankings and magazine listings, backlinks, etc.)MUST HAVE 5+ or more years of HANDS-ON experience with sales development and management, with a PROVEN track record for a conversion rate of leads to sales value.

This role must interact with the executive chef and kitchen staff for scheduling and executing timely preparations for appetizers, service readiness and more. Sales and client relationship skills: experience in event or hospitality sales, lead generation, consultative selling, and client account management.Event planning and coordination skills: understanding of wedding and event timelines, vendor coordination, budgeting, and contract management.Marketing and communication skills: familiarity with digital marketing concepts, social media promotion, and clear written and verbal communication for proposals and presentations.Organizational and project management skills: ability to manage multiple events simultaneously, prioritize tasks, and maintain accurate CRM and documentation.Analytical and performance-focused mindset: comfort with tracking KPIs, forecasting revenue, and using data to optimize sales strategies.Collaborative work style: ability to partner effectively with creative, production, and operations teams, and represent the brand professionally with clients and vendors.Relevant experience: prior experience in weddings, events, hospitality, or venue sales; knowledge of the Abilene, TX market is beneficial.Education and availability: high school diploma or equivalent required; bachelor’s degree in business, marketing, hospitality, or related field is a plus; availability for evenings and weekends as needed for client meetings