DIGITAL MARKETING + EVENTS COORDINATOR (ON-SITE)

Firm Overview

Charlotte-based Northwood Office was established by Northwood Investors - a privately held, global real estate investment and management firm - to provide a complete approach to fulfilling office space needs. Offering best-in-class services in commercial development, leasing and property management, Northwood Office creates and sustains work environments that inspire by focusing on enhancing quality of life, productivity, flexibility and community.

Committed to providing the nation’s most desirable work-life balance community, Northwood Office owns and manages most of the 535-acre Ballantyne® campus. Featuring 4.4 million square feet of Class A office space, Ballantyne is home to more than 13,000 employees and 250 companies. Instilling a vibrant sense of community through attractive amenities, energizing activities, signature events and charitable initiatives, Ballantyne continues to evolve as a special place. The campus also features The Bowl at Ballantyne™, a vibrant mixed-use center with a well-curated lineup of restaurants, services, Oro Ballantyne, Stream Park and TD Amp Ballantyne, a 5,000-person-capacity amphitheater.

Digital Marketing + Events Coordinator

Northwood Office seeks a proactive, highly motivated individual to join its team to deliver meaningful experiences through a mix of strategic digital marketing communication channels with a heavy emphasis on social media, customer engagement opportunities and special projects across its real estate portfolio. This on-site position is responsible for elevating the customer experience through creative initiatives, targeted communications and event programming. The successful candidate will have a confident personality, be flexible, enjoy collaborating with team members and interacting with customers and vendors, and have excellent communication skills (both written and verbal). Candidate must be forward-thinking and detail-oriented, focused and energetic, possess a strong work ethic and excellent customer service skills, and be a self-starter with strong organizational skills. The ideal candidate will be a team player with a positive attitude, high integrity and passion for aligning customer engagement initiatives with effective marketing and communications programs. The position will report to the SVP of Marketing + Communications. Please submit a portfolio of past work when applying for this position.

Responsibilities

Produce, manage and execute high-quality, engaging content to drive awareness of properties and customer engagement efforts across portfolioWork directly with the Director of Customer Engagement to help plan and execute on-site events, including year-round tenant programming and customized experiencesCreate, monitor, manage and grow company’s social media content that enhances engagement (office leasing, event programming and corporate accounts)Collaborate with internal team to develop strategic marketing and communications initiativesPerform various duties to provide exclusive tenant offerings, including supporting tenant orientation, ongoing engagement opportunities and retention effortsExplore new programming and amenity opportunities to provide enriching experiencesManage goBallantyne app program, including proactively seeking new partners and providing ongoing supportMaintain positive ongoing relationshipsManage park reservations and reservations platformAssist in onboarding for community and event partners, from executing paperwork process to vendor relationship managementProactively seek new vendors and community partners to support engaging programs and eventsResponsible for managing the community general inbox daily. Respond to email on a timely manner. Coordinate food trucks and ongoing communicationCollaborate internally to share new trends and ideas, communicate customer needs, etc.Ensure proper, consistent and effective implementation of brand and content standards across communications channelsUpdate marketing materials to keep content freshProvide support on goBallantyne.com and digital signage management as neededAssist with special projects as directed by management

Requirements

Effective written and oral communication skills Minimum of one to two years of professional experience in marketing, communications or event managementProject management experienceExperience managing social media platforms, including Facebook, LinkedIn, Instagram, TikTok, YouTube and X, including an understanding of trends with ability to generate content quicklyAbility to work in a fast-paced environment where demands are constantly changingMust be detail oriented and well organizedStrong time management skillsAbility to project a professional and knowledgeable demeanorExcellent problem-solving and critical thinking skillsExperience in Adobe Creative and Microsoft Office Suites and talent for technologyWorking knowledge of Canva is a plusExperience with digital signage software is a plusWorking knowledge and experience in content management system(s) and email campaign management (e.g., MailChimp) is a plusExpertise in web design, photography and video editing skills are a plusBachelor’s degree in marketing, communications, hospitality, business or related field is preferredMaintain a flexible schedule and be available to support events, programs and community needs as they arise, including occasional evenings, weekends and holidaysMust have portfolio available for review