Director of Wedding Sales and Events

Benefits: • 401(k) • 401(k) matching • Health insurance • Opportunity for advancement • Paid time off We are seeking a professional, strategic, and charismatic Director of Sales and Events at Harrington Farm in Princeton, Massachusetts. You will represent Harrington Farm with professionalism and warmth, collaborate closely with the General Manager and Aviva leadership, coach Sales Specialists and Events Specialists, and play a central role in the continued success of this one-of-a-kind property. Sales Accountabilities • Inquiry Management & Client Interaction • Booking & Sales Operations • Marketing, Outreach & Relationship Building • Strategy, Pricing, & Reporting • Staff Training, Development & Team Oversight • Tech & Tools Proficiency • General & Administrative Tasks • A Bachelor’s degree holder with at least 3–5 years of experience in hospitality or lifestyle related industry sales • 1-3 years specifically in wedding sales • A great salesperson who can LEAD and COACH other salespeople • A proven closer who consistently meets or exceeds sales benchmarks • Willing and able to work weekends and maintain a flexible schedule to meet client and business needs • Always presenting with a professional appearance and polished demeanor • Exceptionally organized, with strong time management skills and the ability to manage multiple priorities simultaneously • A strategic thinker and service-driven leader who takes initiative and drives results • A true team player, ready to step in and support wherever and whenever needed • Comfortable hiring, directing, and collaborating with wedding planners and event attendants • Creative and resourceful, with a can-do mindset—you’re a “yes, we’ll figure it out” kind of person • Preferably experienced with Caterease and tech-savvy enough to use platforms like ActiveCampaign, Calendly, and others with ease • Someone who holds or is willing to obtain certifications including ServSafe, TIPS, Allergen Awareness, and CPR/First Aid • Able to speak, read, write, and understand English fluently